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(New Product) Samsung Electronics rolls out new 3D TV models

All Headlines 15:39 May 19, 2010

SEOUL, May 19 (Yonhap) -- Samsung Electronics Co., the world's largest maker of flat-screen TVs, said Wednesday that it has launched two new liquid-crystal display (LCD) TVs which support 3D technology.

The announcement comes as the company aims to get a head start in the burgeoning market by offering a variety of 3D TV choices for consumers. The new 3D-enabled LCD TV allows viewers to adjust the degree of three dimensionality in order to prevent eye strains, which has been a key concern for 3D TV viewing, the company said.

The new TVs allow viewers to convert flat two dimensional images into 3D, giving an illusion of depth, as well as play 3D content. The 46- and 55-inch wide models are priced at 2.9 million won (US$2,490) and 4.9 million won each, Samsung said.

The company already offers 50- and 63-inch LCD TVs with 3D technology and has 3D TV models based on light-emitting diode (LED) and plasma display panel (PDP) as well.

Samsung added that it agreed to team up with Korean Broadcasting System to use track competition scenes in its 3D TV marketing campaign. Jamaica's Usain Bolt, the world's fastest sprinter, is scheduled to make his season debut in the Pre-Championship in Daegu, which can be viewed in 3D through Samsung's TV, the company said.


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