Go to Contents Go to Navigation

Yahoo exits S. Korea, halts service

All Headlines 11:26 December 31, 2012

By Lee Minji

SEOUL, Dec. 31 (Yonhap) -- U.S. Internet company Yahoo Inc. on Monday halted its South Korean service, pulling out of one of the world's most wired countries after 15 years.

Users who access Yahoo's Korean Web site will be redirected to its U.S. home page and Yahoo Korea accounts will be deactivated starting Dec. 31, the company wrote on its Web site.

In October, Yahoo announced a plan to pull out of South Korea as chief executive officer Marissa Mayer focuses more on stronger markets.

"The decision is part of Yahoo's efforts to focus its resources on establishing a stronger global business," the company said in an earlier statement.

The exit comes as the U.S. search firm is grappling to stay afloat amid the emergence of newer service providers such as Google Inc. and Facebook Inc. that have successfully amassed users in Web and mobile sectors.

Locally, the company has been dwarfed by homegrown portal operators such as NHN Corp. and Daum Communications Corp. that operate the country's two most visited Web sites -- Naver.com and Daum.net.

Yahoo, which once dominated the local search market, is estimated to now claim less than 1 percent of the local market. The company did not make it into the top 10 domains, whereas visitors to Naver and Daum hit 31.6 million and 28.3 million in November, according to data by KoreanClick.

The U.S. search firm's departure is among the recent exits by global technology firms that have failed to emulate their home success in South Korea.

Handset makers Motorola Mobility and HTC Corp. have also announced plans to leave South Korea after facing competition from local manufacturers Samsung Electronics Co. and LG Electronics Inc.


Send Feedback
How can we improve?
Thanks for your feedback!