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Korean cosmetics enjoy popularity in China thanks to Korean pop culture

All Headlines 10:12 February 24, 2013

SEOUL, Feb. 24 (Yonhap) -- Korean cosmetics are enjoying huge popularity among Chinese college students thanks to the inroads made by Korean pop music, dramas and other pop culture in China, a report said Sunday.

Female Chinese college students bought an average of 1,798 yuan (US$288) worth of Korean cosmetics last year, making up 86.7 percent of their total spending on makeup, according to the report by Professor Kim Jong-sup of Kangwon National University.

The report is based on a survey of 463 female Chinese college students conducted from Jan. 5-15.

A similar survey of 113 male Chinese college students, conducted during the same period, showed that each purchased 325 yuan worth of cosmetics last year with 78.7 percent going to Korean products.

Each of the Chinese students majoring in the Korean language spent 3,636 yuan on cosmetics last year with 97.0 percent spent on Korean products.

Chinese students living in the eastern coastal cities closer to Korea spent 2,746 yuan on cosmetics with 93.9 percent of that spent on Korean goods.

Each of the students in eastern China knew of an average of 30.9 Korean pop songs compared with college students in the central and western parts of China recognizing 18.6 and 15.3 Korean pop songs respectively.

The survey shows the popularity of Korean pop culture is having a positive impact on the sale of Korean cosmetics in China, Kim said.

The Chinese makeup market swelled to 200 million yuan in 2011, up 537-fold from 1982, according to industry statistics.

The average Chinese spent $12 on cosmetics in 2011, about 8.8 percent of the total spending by Koreans or 4.9 percent of Japanese spending.


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