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Samsung Electronics tailors dress code for summer

All Headlines 10:13 June 10, 2013

SEOUL, June 10 (Yonhap) -- Samsung Electronics Co., the world's largest smartphone maker, said Monday it will allow its employees to wear short sleeve collar shirts during the summer season in what appears to be part of its efforts to join an energy-saving campaign.

The change to a business casual dress code at Samsung Electronics headquarters in southern Seoul will be applied until the end of September, according to the company.

The move comes as South Korea has issued power shortage warnings ahead of the summer season when electricity consumption usually surges to an annual high.

Samsung also said it plans to keep the temperature of their offices at more than 26C, and ask its employees to switch off printers and other unnecessary electronic equipment when they go home.

Samsung has long been seen as a trend setter in South Korea's corporate culture, though it remains unclear whether other companies will follow suit.

Samsung Electronics headquarters is one of the major buildings in Seoul that consumes a lot of energy, the state-run Korea Electric Power Corp. said without elaborating.


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