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Renault Samsung aims to raise EV market share to 60 pct in 2014

All Headlines 14:49 March 14, 2014

SEOUL, March 14 (Yonhap) -- Renault Samsung Motors Co., the local unit of French automaker Renault S.A., said Friday that it aims to increase its market share in the domestic electric vehicle (EV) market to 60 percent in 2014.

The company that has been selling the electrified SM3 Z.E. sedan since 2012 claimed it has the capability to maintain its leading presence in the South Korean EV market.

It said of the 780 EVs sold in South Korea last year, the SM3 Z.E. accounted for 58 percent of the total, or 453 units.

The carmaker said in a press release that its vehicle is the only sedan-type EV sold in the country and has the longest real-life range of any electric car on the market at present.

According to Renault Samsung, the car can travel 135 kilometers on a single charge. The range was established in accordance with government test cycle rules.

Its competitors like the box-type Ray EV made by Kia Motors Corp. can travel 91 kilometers, while the Spark EV by GM has the same range but is a small, hatchback city car.

The carmaker said that of all EVs, the SM3's AC 3-phase charger is the only one compatible with the South Korean smart grid system being built across the country.

It argued that its EV has a lead because the carmaker will exchange the battery pack free of charge if its power output rate falls below 75 percent of its original capability in five years after purchase.

The goal set by the country's smallest carmaker comes as Kia moves to launch its Soul EV. First delivery will take place Saturday with the car to reach consumers in earnest next month.

The Soul EV is Kia's first truly global electric car and has a range of 148 kilometers on a single charge. Kia claimed it will sell 500 this year and 900 next year. The Ray EV was sold only in the country. The car will reach consumers in April.

yonngong@yna.co.kr
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