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(LEAD) Samsung tops flat TV market for 34th quarter

All Headlines 10:18 August 21, 2014

(ATTN: CHANGES slug, headline; REWRITES to lead with second-quarter sales; ADDS photo)
By Kang Yoon-seung

SEOUL, Aug. 21 (Yonhap) -- South Korea's tech giant Samsung Electronics Co. said Thursday it has topped the world's market for flat-screen TVs for the 34th consecutive quarter in the April-June period, backed by robust sales in emerging markets.

Quoting data released by industry watcher DisplaySearch, Samsung said its global market share for flat TVs came to 31.8 percent in the second quarter, rising 1.2 percentage points on-quarter, keeping the company in the top spot.

It biggest rival, LG Electronics Inc., saw its market share fall 0.4 percentage point over the cited period to 16.5 percent. Japan's Sony Corp. and China's Hisense Co. garnered 8.5 percent and 5.2 percent, respectively, the data also showed.

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For the first half of 2014, Samsung posted a record-high market share of 30.7 percent, followed by LG Electronic with 16.7 percent. Sony held 7.7 percent.

Samsung said it has also gained strong ground in the UHD market with a market share of 43.3 percent in the second quarter, well above LG's 11.8 percent and Sony's 10 percent. This is an increase from 21.6 percent in the first quarter. Samsung attributed the robust sales to the rising demand in the Chinese market.

Its market share for the high-end models, priced US$1,500 and beyond, also passed 50 percent in the second quarter, the company said.

A separate data compiled by Strategy Analytics, however, showed Samsung's average sales price for its flat-screen TVs fell 13 percent in the first half of 2014 from last year, apparently as the firm sought a bigger world market share over profit.

The price of the company's flat TV lineup averaged $646 in the January-June period, while the combined shipment rose 16 percent.

The industry tracker said demands for Samsung products gained in Latin America due to the FIFA World Cup in Brazil, with the company aggressively promoting its Ultra HD models around the globe.

It said Samsung opted to sell its TVs at a relatively cheaper price in emerging markets.

The South Korean firm is aiming for bigger sales in the second half by penetrating deeper into the North American and European flat-TV markets, the researcher added.

Samsung shipped 48.3 million units of flat-screen TVs in 2013. Industry watchers anticipate the tech giant's combined sales of such products to surpass the 50-million mark this year.

colin@yna.co.kr
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