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Samsung retains dominance in premium TV market

All Headlines 11:08 July 16, 2015

SEOUL, July 16 (Yonhap) -- South Korean tech giant Samsung Electronics Co. has remained a dominant player in the premium TV markets in North America and Europe this year by holding around 50 percent market share in both, industry data showed Thursday.

Samsung Electronics saw its share in the ultra high-definition (UHD) TV market in North America sit at 53.5 percent as of end-May in terms of sales, according to data from market researcher NPD. Another market researcher, GfK, puts Samsung's share in Europe at 50 percent.

They did not provide sales figures.

Samsung's market dominance in the premium TV market, where competition is heating up especially in North America and Europe, comes from brisk sales of its recently launched quantum dot TV, also dubbed the SUHD TV, market observers said.

The sales of the premium TV in May reportedly jumped two to three times more than the previous month as it has received favorable reviews from experts and market analysts. It was launched in March.

The quantum dot TV is made with a film of semiconductor nanocrystals, known as quantum dot, which can produce 64 times more accurate colors than the existing liquid crystal display (LCD).

Samsung has been at the forefront of quantum dot TV production, with an aim to take the lead in the new display technology against global rivals.


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