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CJ CGV, China's Wanda join hands on new cinema technology

All Headlines 09:00 August 27, 2015

BEIJING, Aug. 27 (Yonhap) -- CJ CGV, South Korea's largest multiplex cinema chain, said Thursday that it has signed a partnership deal with China's Dalian Wanda Group to promote the South Korean firm's new cinema technology in China.

The new technology, named Screen X, enables moviegoers to enjoy a realistic cinematic experience without wearing 3-D glasses, CJ CGV officials said.

The partnership agreement was signed in Beijing between Seo Jeong, chief executive of CJ CGV, and Fang Zhao, head of Wanda Pictures, the movie unit of the Chinese property conglomerate, CJ CGV said.

"This agreement is meaningful because it could serve as a long-term strategic partnership with Wanda," said Choi Byeong-hwan, executive vice president of CJ CGV.

"Through this agreement, we aim to expand the influence of the Screen X technology in China," Choi said.

The agreement allows cinema screens owned by Wanda in China to adopt the new technology.

Also, CJ CGV and Wanda Pictures will jointly make a version of a blockbuster movie "The Ghouls" using the technology. The new movie will be released in South Korea, the United States and China.


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