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Red Velvet wants to define color red for you

All Headlines 18:23 September 08, 2015

By Park Sojung

SEOUL, Sept. 8 (Yonhap) -- Color is one of those things words can't describe. The American Heritage Dictionary defines red as "the hue of the long-wave end of the visible spectrum, evoked in the human observer by radiant energy with wavelengths of approximately 630 to 750 nanometers." Well, Red Velvet has a better definition for you, if only in the context of their first official album, "The Red."

"Like the color red, which represents strength, charm and energy, we wanted to show the side of us that best captures the color," member Joy said.

The five-piece girl group, named the successor to Girls' Generation by S.M. Entertainment, debuted last year with the single "Happiness," an African-inspired dance track with the group's characteristic quirk and energy -- basically another "red" track.

"The Red," comprised of 10 tracks, simply takes that spirit a little further, the group said.

Speaking of red, the group also explained what their name "Red Velvet" really means.

"Red Velvet is a group that showcases performances that are passionate like the color red and soft and feminine like velvet," Joy, the more talkative of the five, said. "We hope to exhibit our velvety side sometime in the future."

The music video of the title track "Dumb Dumb," which describes a girl who is frustrated by her awkwardness in front of her crush, will go online at 10 p.m. Tuesday. Irene, Seulgi, Wendy, Joy and Yeri each sport a red elf costume with red hair braided like Pippi Longstockings'. Each member embodies Pippi, Heidi, Alice in Wonderland and Little Red Riding Hood all at once.

In one scene, the immobile quintet rolls out on a conveyor belt like dolls. In another, knee-socked legs wearing Mary Janes swarm out of a box like tentacles. These are not scenes you'd expect in a girl group music video.

Even in the press showcase of "Dumb Dumb" and "Huff n Puff," another track on the album, the five wore jeans that are short in front and long in the back, an irregular design that was developed organically, the group said.

"These used to be boot cuts, but they got torn during practice," Seulgi said. "So we decided to create something new and made them this way."

"The Red" will hit digital retailers at midnight Tuesday.


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