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LG Electronics starts global sales of V10

All Headlines 10:00 October 30, 2015

By Kang Yoon-seung

SEOUL, Oct. 30 (Yonhap) -- LG Electronics Inc. started global sales of its latest dual-display smartphone, the V10, on Friday, one day after it reported disappointing quarterly earnings for its mobile business.

Starting this month, the V10, showcased earlier in October, will reach the United States, and gradually head to China, Latin America, and Europe in the near future, the company said.

The 5.7-inch LG V10 features a QHD IPS Quantum display and a small rectangular screen above the larger screen. Although the display seems integrated, the two segments work independently to deliver different information.

Similar to the edge displays of Samsung's Galaxy S6 Edge, the display will be used to show messages, weather conditions and other information.

On Thursday, LG said its mobile communications business, which covers smartphones, posted an operating loss of 77.6 billion won (US$67.9 million) in the third quarter, compared with an operating income of 200 million won in the second quarter and a profit of 168.6 billion won a year earlier.

The company said although it expects the global smartphone market to be bumpy for the remainder of 2015, it will seek to improve profitability of the business through the V10.

LG added it has cast actor Joseph Gordon-Levitt for its U.S. advertisements. For Chinese consumers, LG also plans to roll out a special edition of the V10 that comes with sides made of gold or a leather back.

The company said the LG V10 also does not need a selfie stick, as one of its two 5-megapixel front cameras comes with a 120-degrees angle feature, allowing users to take selfies of seven to eight people.

Its 16-megapixel back camera also delivers professional high-end video recording, including Electro Image Stabilization. Users can now take stable shots and videos in 16:9 and 12:9 ratios.


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