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MAMAMOO can sing, knows its true colors

All Headlines 14:38 February 26, 2016

By Chung Joo-won

SEOUL, Feb. 26 (Yonhap) -- K-pop girl group MAMAMOO is all set to bring its A-game to the country's girl group stage, particularly proud of its popularity among fans of the same gender.

The four-member girl group returned to the K-pop scene on Friday with its first full-length album "Melting," released at midnight on music streaming services. The LP's title track "You're the Best" topped six major music charts, including Mnet, Bugs, Naver Music, Genie Music, Soribada and Monkey3 Music.

"You're the Best" fully employs MAMAMOO's trademark genre of retro-style dance, and highlights the quartet's singing skills and moves.

The accolade comes in one year and eight months since its debut in June 2014, under the wing of star agency Rainbow Bridge Inc. and management firm HOW Entertainment.

If girlish, lovely and sexy were the domineering factors throughout the history of Korean girl groups, MAMAMOO is not exactly known for sweet and innocent. Instead, the girl group is not afraid of being bold, candid, and most of all, experimental with their image.

The hallyu girl group sent shockwaves to the K-pop scene with its earlier EP "Um Oh Ah Yeh," released on June 2015, in which three of its members disguised themselves as men.

The song considerably elevated the public awareness of MAMAMOO, later making the girl group "concerned about whether the next song will be able to match the former's success."

Still, MAMAMOO is not afraid to set a new standard for "girl crush."

"I love the way they call us 'girl crushes,' especially with all the acknowledgment and encouragement that comes with it," says Moon Byeol, the rapper of MAMAOO, in a showcase for its latest album in Seoul on Thursday.

The term "girl crush" stands for a woman that other women hold in ardent admiration.

Wheein, another member of MAMAMOO, said, MAMAMOO's lyrics touch down on the issues that most female listeners can sympathize with.

"We've even gone for the taboo on girls' height and cooking extremely unhealthy foods. We want diversity in the lyrics, which is one of our distinctive strengths," she said.

But the girl group is somehow managing to find their way to being "lady-like" over time, Wheein said, giggling.

For the new album with 12 songs, all MAMAMOO members participated in the songwriting and lyrics, under the chief producer and Rainbow Bridge CEO Kim Do-hoon.

"The composers were very welcoming (about our participation), and let our suggestions blend into their works in a family-like atmosphere," said MAMAMOO'S Hwasa.

But composing songs and writing lyrics were daunting tasks, according to Solar.

"All four of us participated in writing the lyrics for 'Hometown,' and it was not easy to pour our feelings into the song," she continued.

In the showcase, MAMAMOO members expressed their adoration for their fans and interest in collaborating with other girl groups.

Upon releasing the album, MAMAMOO publically vowed that it will go on a sleepover camping trip with fans, if their song "You're the Best" snags No. 1 in a major television music show.

Regarding ideal artists for collaboration, the girl group said it would love a chance to work with Sistar, a four-member K-pop girl group praised for its vocal prowess since its debut in 2010.

With events in the wake of the new album release, MAMAMOO hoped for the best for "Melting."

The LP means a lot to MAMAMOO, the members said, stressing that the album will be "definitive of MAMAMOO's true musical colors."

jwc@yna.co.kr
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