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Samsung starts preorders of Galaxy S7 in India, slashes costs

All Headlines 20:59 March 08, 2016

SEOUL, March 8 (Yonhap) -- Samsung Electronics Co. showcased the latest flagship smartphones in India on Tuesday, which come with relatively affordable price tags compared to their predecessors.

The South Korean tech giant, which held the showcase event in India, said the 32-gigabyte Galaxy S7 Edge will be available locally at 56,900 Indian rupees (US$844), compared to the initial price of 58,900 Indian rupees posted by the Galaxy S6 Edge last year.

That of the flagship Galaxy S7 of the same capacity will also come with a price tag of 48,900 Indian rupees, also down 1,000 from the predecessor.

The official sales of the Galaxy S7 and its sister will start on Friday in 60 countries around the globe. The release date for India is slated for March 18 due to supply issues.

Last month, Samsung Electronics showcased the Galaxy S7 and Galaxy S7 Edge, which came with improved batteries and are water and dust resistant. The company also brought back the micro SD card slot that had disappeared in the Galaxy S6 series.

Samsung also said it has adopted what it calls a "dual pixel sensor" for the cameras of the two models for the first time in the industry, which will enhance the quality of photos to the level of high-end cameras.

Samsung, meanwhile, took up 25.7 percent of the Indian smartphone market in 2015, followed by Micromax and Intex with 16.1 percent and 10.2 percent each, the data compiled by industry tracker Counterpoint Research showed earlier.

The company has been tapping deeper into the Indian market mostly through budget models powered by the Tizen operation platform.

colin@yna.co.kr
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