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Samsung displays new super-ultra HD TVs in U.S.

All News 13:59 March 13, 2016

SEOUL, March 13 (Yonhap) -- South Korea's tech giant Samsung Electronics Co. has showcased its new super-ultra high definition television models in the United States to solidify its leading position in the market, company officials said Sunday.

At the National Sales Meeting in San Diego last week, Samsung's 78-inch quantum dot-based TVs and 65-inch SUHD TV series were introduced to U.S. dealerships including Costco, HHGregg and Conn's, according to the officials.

Samsung expected its new SUHD TV lineup will lead brisk sales in the North American TV market this year.

The SUHD TV incorporates quantum dot technology, which refers to a film of semiconductor nanocrystals that boast far more color vividness than liquid crystal displays (LCDs).

Samsung has pushed for the adoption of the quantum dot, as part of a counter-strategy to the rising organic light-emitting diode (OLED) TVs in the premium lineup, fronted by smaller local rival LG Electronics Inc.

The company took up 52.7 percent of the North American UHD TV market in terms of value last year.


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