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Samsung's Galaxy S7 series enjoys popularity in Israel

All Headlines 09:34 March 22, 2016

TEL AVIV, March 22 (Yonhap) -- South Korean tech giant Samsung Electronics Co. said Tuesday its latest flagship smartphones, the Galaxy S7 series, posted robust sales in Israel just a week after their launch.

The Galaxy S7 series officially hit the shelves on March 14, coming out in major markets including South Korea, the United States and Europe.

Samsung sold over 10,000 units in the first week in Israel as its advanced waterproof function and visual display received positive feedback, according to company officials.

"Although only 3,000 units were pre-ordered, sales after the official launch jumped over 42 percent compared to that of the previous phone Galaxy S6," Goh Kwang-hak, the chief of Israel branch, said.

Samsung's smartphones account for 45 percent of the market in Israel, which has a population of 7.8 million and a brisk secondhand phone market. It far surpasses U.S. rival Apple's 30 percent share.

The retail prices of the Galaxy S7 and Galaxy S7 edge in Israel are US$907 and $1,011, respectively. The edge version comes with a display that curves at both edges.


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