Song Joong-ki models cosmetic brand
SEOUL, April 12 (Yonhap) -- South Korean top actor Song Joong-ki has been tapped as the new model for local cosmetic brand "Forencos," his talent agency said on Tuesday.
The Pangyo-based cosmetic company, also named Forencos, picked Song for his "aura of perfection and congeniality built through his lead role in KBS's mega-hit television series "Descendants of the Sun," on top of his trademark clean and earnest image, Blossom Entertainment said in a press release.
The South Korean cosmetics maker expects that the top Korean actor will spur the brand's operations at home and abroad. The company said with Song as its new face, it could make inroads into some 10 overseas cosmetic markets, including China and the United States.
Song is slated to set out on an Asia tour to meet his fans starting Sunday.
jwc@yna.co.kr
(END)
-
1 
BTS wins 6 prizes at 2021 Gaon Chart Music Awards
-
2 
Samsung unveils new flagship phone with BTS, viral Korean act
-
3 
'Boy With Luv' becomes 2nd BTS music video to hit 1.1 bln views
-
4 
Rookie band TREASURE aims to spread positive vibes with debut full album
-
5 
Ex-BIGBANG member Seungri additionally indicted for inciting assault
-
1 
Samsung unveils new flagship phone with BTS, viral Korean act
-
2 
BTS wins 6 prizes at 2021 Gaon Chart Music Awards
-
3 
S. Korea's military strength 6th in world, N. Korea at 28th: report
-
4 
(News Focus) Anger mounts over deepfake porn targeting Korean female celebs; more than 330,000 sign petition
-
5 
Ex-BIGBANG member Seungri additionally indicted for inciting assault
-
1 
S. Korea's military strength 6th in world, N. Korea at 28th: report
-
2 
(3rd LD) S. Korea extends current social distancing level for 2 weeks, eases restrictions on cafes, gyms
-
3 
Another bout of heavy snow to hit S. Korea
-
4 
New virus cases in 500s for 6th day; tougher curbs partially eased
-
5 
(LEAD) New virus cases in 500s for 6th day; tougher curbs partially eased
