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'Uncontrollably Fond' geared up for capturing global audience with all things love

All Headlines 16:16 July 04, 2016

By Woo Jae-yeon

SEOUL, July 4 (Yonhap) -- KBS' highly anticipated new series "Uncontrollably Fond" features all different kinds of feelings one can experience when in love -- excitement, passion, maturity, loss and separation, the producer said Monday.

"Writer Lee Kyung-hee used to say that she wanted to write a story that compares love's different feelings to the different features of the four seasons," said producer Park Hyun-seok during a press conference in central Seoul.

"It is not about one side of love but all different kinds of feelings one can feel as love deepens," he said. "In a word, I would say love equals salvation."

Media hype and anticipation from Korean drama fans have recently heightened as the 20-part series nears its premiere on Wednesday and more importantly, the two lead roles are being played by South Korean stars Kim Woo-bin and Bae Suzy.

Kim makes his comeback as superstar Shin Joon-young in the romantic series. He plays a top actor-singer who reunites with his childhood crush Noh Eul, a documentary producer, played by Bae. The two had to part due to some unfortunate, yet-to-be-known events. Kim became popular in and out of the country in "The Heirs" back in 2013.

"It wasn't like Shin wanted to become an actor in the beginning. But the incident five years ago uprooted his life completely and changed his life forever," said Kim.

Bae, who is also a member of girl group miss A, said she deeply sympathized with the girl Noh Eul who had no choice but to compromise with reality after the incident five years ago, and became an outright snob who does whatever it takes to get what she wants.

According to its production company Samhwa Networks Co., the drama will premiere in 11 countries. In China, it will be streamed on Youku Tudou. It has also sold the broadcasting rights to DramaFever Corp., a video website owned by Warners Bros., where the show will start on the same date. In Taiwan and Hong Kong, it will be shown not online but on TV.

The series cost around 10 billion won (US$8.7 million) to produce and it has completed production in its entirety before it goes on air, like recently-ended KBS hit series "Descendants of the Sun" did.

"It was my first time to be part of such a setting and I liked it because I had more time on my side for reading the script and sleeping more," Bae said. "Also I had more time to get facial treatment," she added, laughing out loud.

The Wednesday-Thursday series will premiere on Wednesday and run through Sept. 8.


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