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(LEAD) Yonhap News TV top-watched cable news channel in August

All Headlines 15:28 September 01, 2016

(ATTN: UPDATES throughout with another TV viewership tally)

SEOUL, Sept. 1 (Yonhap) -- Yonhap News TV was the most-watched cable news channel in South Korea last month, data from two marketing research firms showed Thursday.

The Yonhap News Agency-affiliated cable TV channel posted an average viewership of 0.709 percent last month, becoming the most-viewed cable news channel for the 13th consecutive month, according to data from Nielsen Korea.

It was the sixth highest of all paid platforms in the country in August, it added.

The channel also topped the weekly viewership chart for all-news cable channels with 0.733 percent, taking up the post for the 48th straight week.

Yonhap TV has been the top-watched news channel since August last year, beating its local competitor YTN.

Yonhap TV also ranked No. 1 on a monthly viewership chart released by another marketing research firm, TNMS, for cable news channels. It garnered an average viewership of 8.868 percent in August.

The channel's balanced and in-depth coverage of various issues is believed to be the main factor for the soaring viewership, company officials said, adding that the channel is soon expected to hit a major landmark in weekly viewership by staying on top for the 50th consecutive week.

"We will live up to viewers' expectations with a more accurate and high-class news service," a company official said.

(LEAD) Yonhap News TV top-watched cable news channel in August - 1

sshim@yna.co.kr
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