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Hyundai Motor chairman visits U.S. branch

All Headlines 19:56 September 06, 2016

SEOUL, Sept. 6 (Yonhap) -- The chief of South Korea's top automaker Hyundai Motor Group on Tuesday called for strengthened efforts to develop luxury, environmentally friendly and sports utility vehicles to catch up with the latest market trends.

Group Chairman Chung Mong-koo made the calls during his visit to the U.S. sales branch and a design center in California.

Chung said the future-oriented strategy is needed to further expand Hyundai's presence in the U.S. market, the world's second-largest auto market.

"The most important thing is the changing future of the auto industry," Chung said in a meeting with senior officials. "Future has already begun. We have to get ahead of the market through innovation, customer service and quality of products."

Hyundai Motor Group chairman Chung Mong-koo visits the U.S. branch's design center in California on Sept. 6, 2016, in this photo provided by the company. (Yonhap)

Chung discussed ways to foster luxury sedan Genesis as the representative Korean brand and stressed the importance of technology development for eco-friendly cars.

The group said its U.S. sales continued to outpace that of the market, partly on a sharp increase in sales of its Genesis luxury sedan.

In the first eight months of the year, the Genesis sold 24,917 cars in the U.S. market, accounting for a 13.8-percent share of the U.S. market for luxury passenger cars.

On Wednesday, Chung will head to Mexico to attend a ceremony celebrating the construction of Kia Motors' new production facility. The Kia plant in Mexico began production in May and has an annual capacity of 300,000 cars.

ejkim@yna.co.kr
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