Samsung to supply chipsets for in-car entertainment to Audi

SEOUL, Jan. 18 (Yonhap) -- Samsung Electronics Co. said Wednesday it will supply chipsets for an in-car entertainment system to Audi, the luxury car arm of German auto giant Volkswagen.

Financial terms of the deal were not disclosed, but it is the latest move by Samsung to make inroads into automotive technology.

Samsung's chipset known as "Exynos" will be used in Audi's in-vehicle "infotainment" system that allows drivers to enjoy a variety of audio, video and navigation services through the global positioning system.

The chipset features multiple operating systems and higher graphic-processing capability, Samsung said.

Bae Young-chang, vice president of Samsung's non-memory semiconductor division, said the company will continue to diversify its chip business to meet demands for fast-evolving car markets.

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