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LG Styler hits 10,000 monthly sales in January

All News 11:32 February 06, 2017

SEOUL, Feb. 6 (Yonhap) -- Styler, a garment care system marketed by LG Electronics, has exceeded 10,000 monthly domestic sales for the first time in January, equal to selling one unit every 4 minutes, the company said Monday.

Styler was launched in 2011 as a product that encompasses all key technologies of home appliances -- steam cleaning, temperature management and air flow control. It has since been exported to over 10 countries.

Record daily sales at home reached 1,100 in January, increasing to 2,500 on weekends, the company said.

"The concept of clothing care presented by Styler has taken root in the home appliances market," Song Dae-hyun, CEO of appliances division at the tech firm, said. "We will aggressively launch products that surpass consumer expectations."

Styler's moving hanger and "TrueSteam" features help remove wrinkles and any odors in between washes and dry cleaning. The company says it also eliminates 99.9 percent of fine dust and germs that may be clinging to the garment.

It was named the product of the year in 2016 by the monthly Architectural Record.

LG Styler (Photo courtesy of LG Electronics) (Yonhap)


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