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Kia Motors' Mexico sales jump fivefold in 2016

All News 10:00 February 10, 2017

SEOUL, Feb. 10 (Yonhap) -- Sales of South Korea's No. 2 automaker Kia Motors Corp. in Mexico jumped more than five times from a year earlier in 2016, suggesting a possible solution to a newly proposed U.S. tax on foreign-made cars that could affect Kia vehicles produced in the Central American nation, market observers and a local trade agency noted Friday.

In 2016, Kia Motors sold 58,112 vehicles in Mexico, up 427.3 percent from a year earlier, according to the Korea Trade-Investment Promotion Agency (KOTRA).

Such a sharp increase followed the opening of the company's new production facility there earlier in the year.

An aerial view of Kia Motors' Mexico plant (Photo courtesy of Kia Motors)

The Mexico plant, Kia's fourth overseas facility, currently has an annual capacity of 300,000 cars, at least half of which were originally meant for American consumers.

Kia has a production facility with an annual capacity of 340,000 cars in Georgia, but the number is not enough to meet the fast growing demand in the United States, the world's second-largest market for Kia and its larger affiliate Hyundai Motor Co.

The new plant in Mexico, however, quickly became a new source of a headache after new U.S. President Donald Trump proposed a 35 percent import tax on all cars produced outside of the U.S.

Should the U.S. begin imposing such high tariffs on imported vehicles, a large number of vehicles produced in Mexico could be left stranded.

Market observers believe the rise in sales in Mexico and other Central and South American countries may offer a solution to Kia.

This undated photo shows two assembly workers at Kia Motors' Mexico plant. (Photo courtesy of Kia Motors)

For instance, Kia's overall sales in Central and South American countries spiked 22.7 percent on-year to 196,938 cars last year.

Also in Mexico, Kia's sales again jumped 85.9 percent to 5,780 cars in January, according to data released by the Mexican Automotive Industry Association.

"Mexico has signed free trade agreements with over 40 countries, meaning there are many new markets Kia could explore under the benefits of Mexico's FTAs," a KOTRA official said, speaking on condition of anonymity.


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