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Tesla to open first shops in S. Korea before launch of sales

All Headlines 09:20 March 14, 2017

SEOUL, March 14 (Yonhap) -- U.S. electric carmaker Tesla Motors is set to open its first showrooms in South Korea this week, offering a chance to local customers to see and experience its luxury electric vehicles before purchasing them, company officials said Tuesday.

A much awaited showroom will first be opened at a shopping mall in Hanam, just east of Seoul, on Wednesday, according to Tesla Korea, the local unit of the U.S. company.

Tesla Korea, the local distributor of Tesla cars, unveils its showroom in Seoul in a media event on March 14, 2017, ahead of its official opening. (Yonhap)

It will be followed by a second showroom in Cheongdam, a plush neighborhood in the capital Seoul, which will be opened Friday.

The shops are referred to as showrooms in that they will offer a chance to see and even test-drive Tesla cars but not a chance to actually purchase one.

All purchases will be made online, where each customer will be allowed to customize their own vehicle, Tesla said earlier.

Actual deliveries are expected to begin in June.

The S 90D will be the first Tesla car model to be delivered in South Korea, though the company has been taking preorders also for the Model X and the Model 3 since late last year.

The Tesla Model S 90D (Yonhap)

Tesla officials said the company plans to install six Tesla supercharger or fast-charging stations throughout the country, along with an additional 25 charging stations that will allow recharging at a normal rate.

The Model S is said to have a maximum driving range of 378 kilometers per charge, the longest among all electric cars currently available.

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