TWICE wins endorsement deal for Pocari Sweat
SEOUL, March 15 (Yonhap) -- South Korean girl group TWICE has been hired by beverage maker Donga Otsuka Co. to promote the company's flagship sports drink Pocari Sweat, the group's agency said Wednesday.
"TWICE was picked as Pocari Sweat's model for the beverage's 30th anniversary," JYP Entertainment said, adding that TWICE has become the first idol group to model for the iconic drink product.
In the TV commercial which begins airing Wednesday, the team's nine members head to the beach sporting attire that matches the drink's traditional blue and white color scheme.
Donga Otsuka, a joint venture company between Donga Pharmaceutical of Korea and Otsuka of Japan, said that "TWICE's energy, combined with the ad's concept, will win the hearts of consumers."
Since its debut in late 2015, TWICE has had four-consecutive hit songs, the most recent being "Knock Knock" released last month, a remarkable streak for a team that debuted only about a year and a half ago.
odissy@yna.co.kr
(END)
-
(URGENT) Russian, Chinese warplanes enter S. Korea's air defense zone without notice: JCS
-
Premier League Golden Boot winner Son Heung-min receives hero's welcome home
-
Multiple Russian, Chinese warplanes enter KADIZ without notice: JCS
-
(LEAD) At least 8 injured in S-Oil refinery explosion in Ulsan: firefighters
-
Hyundai Motor to invest US$5 bln in U.S. for robotics, autonomous driving development
-
(5th LD) Yoon, Biden agree to expand joint military exercises to cope with N.K. threats
-
(LEAD) Multiple Russian, Chinese warplanes enter KADIZ without notice: JCS
-
(LEAD) At least 8 injured in S-Oil refinery explosion in Ulsan: firefighters
-
(LEAD) Biden set to arrive in S. Korea for first summit with Yoon
-
With historic Golden Boot, Son Heung-min cements case as greatest S. Korean footballer ever
-
(2nd LD) N. Korea tests nuclear detonation device: presidential office
-
(5th LD)N. Korea fires 3 ballistic missiles, including 1 suspected ICBM: S. Korean military
-
(LEAD) Supreme Court rules against peak wage system
-
'The Roundup' becomes most-watched Korean film in pandemic era
-
(LEAD) Yoon picks women for last remaining 2 Cabinet ministers