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Hyundai to launch all-new KONA SUV this summer

All News 10:12 April 03, 2017

SEOUL, April 3 (Yonhap) -- Hyundai Motor Co. said Monday it will launch an all-new small crossover this summer to absorb growing global demand in the SUV market.

The SUV, to be called the KONA, is named after a resort town in the northwestern part of Hawaii's Big Island and is part of Hyundai's global marketing strategy to attract more buyers, a company official said.

South Korea's No. 1 carmaker has borrowed the names of famous towns for its SUV models, such as Tucson, Veracruz and Santa Fe.

"The company has yet to finalize when to release the new car and whether to launch it in the domestic market first and then overseas markets or to release the car at the same time," the insider said.

Local reports said the launching date is expected to be as early as June and the model will be equipped with a 1.6-liter engine mainly targeted at European markets, where customers prefer small-size vehicles for fuel efficiency. The carmaker did not provide details on whether the crossover will come with a diesel or gasoline engine.

Hyundai currently does not have an SUV model in the small car B-segment, a car classification defined by the European Commission as larger than A-segment, or city cars, but smaller than those in the C-segment, which are medium-size vehicles.

South Korea's small SUV market reached 107,000 units last year, jumping from 12,000 units in 2013. The market of SUVs mated with 1.6-liter engines or smaller is expected to grow to 120,000 units in 2022, he said.

A teaser image of Hyundai Motor's KONA SUV (Courtesy of Hyundai Motor) (Yonhap)

A teaser image of Hyundai Motor's KONA SUV (Courtesy of Hyundai Motor) (Yonhap)


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