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Samsung gets ready for Galaxy S8's pre-order

All Headlines 09:31 April 06, 2017

SEOUL, April 6 (Yonhap) -- Samsung Electronics Co. is focusing efforts on promoting its new flagship Galaxy S8 with various freebies and incentives, industry watchers said Thursday, as local preorders are set to kick off later this week.

Industry watchers are focused on whether the preorders of the Galaxy S8 and the Galaxy S8 Plus will beat that of the Galaxy Note 7 phablet released last year. The Note 7 attracted a record-high of 400,000 preorders.

The production of the ill-fated phablet, however, was short lived after reports that some of the devices caught fire while being charged. Samsung has been moving to recover from the fallout with the release of the new phones that boast a more refined design and top-notch technology.

Taking that into consideration, Samsung is expected to provide freebies worth 400,000 won (US$354) to those who preorder.

While the official sales of the Galaxy S8 kick off on April 21, Samsung plans to allow those who purchased through preorders to receive the devices as early as April 18. The preorders will run through April 17.

South Korea's budget mobile carriers, CJ HelloVision's mobile carrier brand Hello Mobile and SK Telink Co., also plan to receive preorders for the Galaxy S8 series, which is expected to help bolster the devices' sales.

Budget mobile carriers, often called mobile virtual network operators (MVNOs), rent networks from the country's three carriers: SK Telecom Co., KT Corp. and LG Uplus Corp. As they save on network operation costs, MVNOs usually provide users with more affordable subscription plans.

Samsung showcased the Galaxy S8 and the Galaxy S8 Plus late last month, which feature high resolution displays that bend on both ends, and innovative technologies, such as iris and face recognition scanners and a smart voice assistance program dubbed Bixby.

Models pose with the Galaxy S8 smartphones at a Seoul-based shop in this file photo released by SK Telecom Co. on April 2, 2017. (Yonhap)

colin@yna.co.kr
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