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Samsung's Galaxy S8 advert wins Cannes Lions awards

All News 09:30 June 26, 2017

SEOUL, June 26 (Yonhap) -- Samsung Electronics Co.'s advertisement of its flagship Galaxy S8 smartphone won seven awards from the Cannes Lions International Festival of Creativity, the company said Monday.

The South Korean tech giant said it has won three gold, two silver and two bronze prizes from the festival with its advertisement dubbed "the dream of an ostrich."

Under the theme "do what you can't," the advertisement shows an ostrich struggling to fly after wearing a virtual-reality device.

Samsung said the advertisement reflects the company's support for all of its clients around the globe who relentlessly strive for the impossible.

The advertisement won gold prizes for visual impact, animation and direction.

The film was first showcased during the Galaxy S8 event on March 29.

Images from Samsung Electronics Co.'s advertisement for the Galaxy S8 smartphone (Yonhap)


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