Samsung to promote QuickDrive washers through film
SEOUL, Dec. 4 (Yonhap) -- Samsung Electronics Co. said Monday it plans to showcase a film on its QuickDrive washers under cooperation with a popular music composer, highlighting how its products can save users time compared with rivals.
The company said the 66-minute film, "Washing Machine" will be showcased in London on Tuesday, with popular Michael Nyman joining the project. The movie will be available on YouTube starting Wednesday.
"The film chronicles the full cycle, moment by moment, of Samsung's QuickDrive washing machines, in this big screen addition to the canon of slow cinema treats," the company said.
"The production team captured the action with a single long shot trained on the machine to bring the full glory of the wash, rinse and spin to the screen," it added.
Samsung said the project aims to show how tedious the washing process can be, and at the same time, emphasize that QuickDrive washers can cut such time down.
The tech giant claims that the QuickDrive washers reduce washing time by up to 50 percent "without compromising the cleaning performance."
An official from the company said the movie is fresh and humorous, and aimed at social media platforms. He said the film will promote the washers in the European market.
colin@yna.co.kr
(END)
-
1 BTS wins 6 prizes at 2021 Gaon Chart Music Awards
-
2 Samsung unveils new flagship phone with BTS, viral Korean act
-
3 For veteran idol U-know Yunho, it's all about giving his best
-
4 'Boy With Luv' becomes 2nd BTS music video to hit 1.1 bln views
-
5 Ex-BIGBANG member Seungri additionally indicted for inciting assault
-
1 Samsung unveils new flagship phone with BTS, viral Korean act
-
2 BTS wins 6 prizes at 2021 Gaon Chart Music Awards
-
3 S. Korea's military strength 6th in world, N. Korea at 28th: report
-
4 (News Focus) Anger mounts over deepfake porn targeting Korean female celebs; more than 330,000 sign petition
-
5 Ex-BIGBANG member Seungri additionally indicted for inciting assault
-
1 (LEAD) Seoul moves warship away from Hormuz Strait amid negotiations over seized tanker: source
-
2 Cafes, gyms reopen after gov't eases COVID-19 rules
-
3 New infection cases under 400 for 2nd day; virus curve sliding downhill
-
4 (2nd LD) Samsung heir Lee jailed again, after getting 2 1/2 year prison sentence for bribery
-
5 Moon says S. Korea-U.S. exercise could be discussed with N. Korea if necessary