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Dongbu Daewoo releases new washers, ovens in Malaysia

All News 10:10 December 06, 2017

SEOUL, Dec. 6 (Yonhap) -- Dongbu Daewoo Electronics said Wednesday it has introduced new lineups of customized washing machines and ovens in Malaysia to appeal to the fast-growing Southeast Asian market.

The company has released follow-up versions of its Batik Care Washer and ovens tailored to handle Malaysia's traditional delicate handmade fabrics called batik with care and cook Southeast Asian cuisines properly.

Dongbu Daewoo said it has sold more than 10,000 units of Batik Care Washers since last year, and sales of the customized ovens have risen sharply in recent months.

The company said it is also expanding the sales network of its products in Malaysia in close cooperation with local distributors, adding it aims to achieve US$100 million in sales in the Malaysian market by 2020.

Dongbu Daewoo's sales have risen more than 30 percent every year in Malaysia for the past three years.

"We are trying to improve the brand image of our company in Malaysia with the products customized for Malaysians," said Kim Chang-joong of Dongbu Daewoo's branch in Malaysia. "Malaysia has great potential as an electronics market as Malaysia's economy grew 3.8 percent last year."

Dongbu Daewoo releases new washers, ovens in Malaysia - 1


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