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Samsung aims to tap deeper into Chinese premium market with Galaxy S9

All Headlines 09:21 March 07, 2018

By Kang Yoon-seung

SEOUL, March 7 (Yonhap) -- Samsung Electronics Co. said Wednesday it plans to take a larger slice of the Chinese smartphone market with the Galaxy S9 and Galaxy S9 Plus by focusing on consumers seeking premium models.

"Samsung has been growing as a truly localized Chinese company," Koh Dong-jin, head of Samsung's IT & Mobile Communications Division, said during a showcase event in China, claiming that the firm will continue to make efforts to deliver new value to Chinese consumers and the country's economy.

The company said it has been joining forces with various Chinese firms, including Baidu, Alibaba, Wechat, Mobike and Jingdong to provide optimized artificial intelligence and Internet-of-Things solutions to consumers.

Samsung claimed the Chinese-language edition of Bixby, its voice recognition platform, is popular among Chinese consumers. The platform also provides services in Korean and English.

The company plans to start sales of the Galaxy S9 and Galaxy S9 Plus in China on March 16. The South Korean tech giant has been losing ground in the Chinese market due to local rivals that have launched competitively priced models.

The new camera maintains much of its predecessor's design, but its camera now has a variable aperture that can switch between F1.5 and F2.4. The addition improves the phone's overall user experience.

Koh Dong-jin, head of Samsung's IT & Mobile Communications Division, introduces the Galaxy S9 and Galaxy S9 Plus smartphones to Chinese consumers during a showcase event in China on March 6, 2018, in this photo released by Samsung Electronics Co. (Yonhap)

colin@yna.co.kr
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