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Samsung showcases premium QLED TVs

All Headlines 09:05 March 08, 2018

By Kang Yoon-seung

SEOUL, March 8 (Yonhap) -- Samsung Electronics Co. on Thursday showcased new premium QLED TVs that come with various new features, seeking to take a larger slice of the high-end TV market, which has been growing sharply over recent years.

During the showcase event held in New York, the South Korean tech giant introduced 16 models of its latest QLED TVs, ranging from 49-inch to 88-inch editions. Starting with the United States on March 18, the TVs will reach major markets. The release of the set in the company's home market is slated for mid-April.

Samsung has been promoting QLED TVs based on the LCD technology as its premium models, which compares to LG Electronics Inc., which has chosen organic light-emitting diode (OLED) standards. The two players each claim its respective TVs come with better resolutions.

"The demand for TVs sized 75 inches and above has been increasing between 30 to 40 percent every year," Samsung Electronics said. "This year, the size of the market will reach 2 million units." The company said the latest models will help Samsung tap deeper into the premium market, claiming its TVs accounted for around half of the market in the segment last year.

Samsung said the TVs will come with various new features, including "Ambient Mode" that provides real-time weather updates and news, or displays photos while playing music when not in use. The company said it joined ties with The New York Times to deliver various services through the platform, although details of what will be provided by the tie-up will vary depending on country.

Through "One Invisible Connection," Samsung also combined all wires into one for a simpler, "clean" look. The safety of this solution was approved by Underwriters Laboratories and the International Electrotechnical Commission, it said.

Samsung's voice-recognition system Bixby, which is adopted in its flagship smartphones, will be installed in the new TVs.

"With our 2018 TV lineup, we are changing the definition of visual displays to intelligent displays," said Han Jong-hee, who heads Samsung's display business. "Designed for total immersion and to enhance the daily lives of consumers everywhere, all while being incredibly easy to use, the new QLED TV lineup provides users with the best viewing experience."

Visitors look at a Samsung Electronics Co.'s premium TV during a showcase event held in New York, the United States, in this photo released by the company on March 8, 2018. (Yonhap)


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