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Samsung Electronics to release Galaxy S9 smartphones in India next week

All Headlines 09:47 March 09, 2018

SEOUL, March 9 (Yonhap) -- Samsung Electronics Co. said Friday it will release its latest Galaxy S9 smartphones in India next week, concurrently with releases in other major markets.

Samsung Electronics will begin sales of Galaxy S9 and Galaxy S9 Plus smartphones in India on March 16, a company official said.

The South Korean tech giant held an event in New Delhi Tuesday to showcase the newest smartphones and has since accepted pre-orders.

The South Korean tech giant will sell Galaxy S9 for 57,900 rupees (US$891) and Galaxy S9 Plus for 72,900 rupees.

Samsung said it has joined forces with two major Indian mobile carriers, Reliance Jio and Bharti Airtel, to provide users of Galaxy S9 smartphones with 2.5 times faster speed than other smartphones, with the help of the Carrier Aggregation technology used in LTE-Advanced to increase the bandwidth and the bitrate.

The world's largest smartphone manufacturer said it has also increased the number of Indian banks that use Samsung Pay, the company's mobile payment system.

In terms of the number of handsets sold, Samsung's smartphone market share in India was 23 percent in the fourth quarter last year, trailing 25 percent held by China's Xiaomi.

It is the first time in six years that Samsung lost its status as the No. 1 player on the subcontinent.

The Chinese smartphone maker will also release the Mi MIX 2S handsets, featuring a Snapdragon 845 processor, six-inch OLED display and dual cameras, in the near future.

The Mi MIX 2S handset will likely sell for 40,000 rupees.

"We are closely looking at the fact that we lost the top place in terms of the handset sales number," Koh Dong-jin, head of Samsung's IT & Mobile Communications Division, said recently. "I think we will be okay as we are focusing on the diversity of the portfolios and the marketing strategy in India."

Samsung Electronics to release Galaxy S9 smartphones in India next week0

hdh@yna.co.kr
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