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Etude House's first store in Middle East opens in Dubai

All Headlines 10:57 March 19, 2018

SEOUL, March 19 (Yonhap) -- South Korean cosmetics firm Etude Corp. said Monday the first store of its brand Etude House in the Middle East has opened in Dubai's largest shopping mall, as the company moves to expand its global market presence.

The opening of the outlet at the Dubai Mall on Saturday marks Etude's first entry into the Middle Eastern market, according to the affiliate of South Korean cosmetics giant Amorepacific Group.

Amorepacific has been accelerating its overseas push after suffering from weak earnings amid a sharp drop in the number of Chinese tourists in South Korea.

Etude will open another store in Kuwait on Thursday and prepare to make inroads into Saudi Arabia by the first half of this year, it said.

In this photo provided by South Korean cosmetics maker Etude Corp., consumers wait in line to enter its first Etude House store in Middle East, in Dubai on March 17, 2018. (Yonhap)


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