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GM Korea unveils 2 SUV models to boost sales

All News 19:40 June 06, 2018

BUSAN, South Korea, June 6 (Yonhap) -- GM Korea Co., the South Korean unit of General Motors Co., on Wednesday unveiled two sport utility vehicles to be launched in the domestic market to boost its sluggish sales.

The two models are the midsize Equinox SUV and the large-size Traverse SUV. They will be produced in the United States and shipped to the Korean market, a GM Korea spokesman said.

The Equniox is scheduled to be launched this year, but the launch timetable for the Traverse has yet to be released.

On top of the SUV models, GM Korea also displayed the Colorado pickup, though the company has not decided whether to launch the pickup truck in the Korean market or not, the spokesman said.

GM Korea unveiled the cars at the Busan Cinema Center in Busan, 450 kilometers south of Seoul, one day before the Busan International Motor Show's media day takes place.

To revive sales in Korea, GM Korea plans to introduce 15 vehicles in the next five years. The 15 cars include two new models to be produced in South Korea and Chevrolet models produced in the U.S. and shipped to the Korean market.

This photo taken on June 6, 2018, shows GM Korea's sport utility vehicle lineup composed of the Trax small SUV, the Equinox midsize SUV and the Traverse large-size SUV (from left). The Colorado pickup is also on display on the far right. (Yonhap)


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