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LG Electronics opens first premium shop in Russia

All Headlines 10:00 July 05, 2018

SEOUL, July 5 (Yonhap) -- LG Electronics Inc. said Thursday it opened the first premium shop featuring its high-end Signature products in Moscow to promote the brand in the Russian market.

The company said the shop, located in the Metropolis Mall, allows visitors to experience various Signature products ranging from OLED TVs and refrigerators to cordless vacuum cleaners.

Visitors can purchase products that are not displayed at the shop via its website, and they can also directly pick up their online orders, LG said.

LG said it plans to host various events at the premium shop, including cooking classes, to better connect with Russian consumers.

The company currently operates 15 premium shops overseas, with an emphasis on the Middle East market.

Models pose with LG Electronics Inc.'s OLED TV in Moscow-based premium shop in this photo released by the company on July 5, 2018. (Yonhap)

colin@yna.co.kr
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