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Jinro becomes world's top spirits brand in 2017

All News 09:33 July 09, 2018

LONDON, July 8 (Yonhap) -- The South Korean soju brand Jinro, owned by Hite Jinro Co., became the best-selling distilled liquor in the world for the second straight year in 2017, a London-based market tracker said Sunday.

Hite Jinro sold 75.91 million nine-liter cases of Jinro soju last year, up 0.8 percent from the previous year and retaining the top position for two years running, according to IWSR, a provider of market data and information on spirits.

Ruang Khao of Thai Beverage was a distant second with sales of 31.75 million cases, up a notch from the previous year, followed by Indian whisky maker ADB's Officer's Choice with sales of 31.51 million cases.

Soju is a distilled liquor that has been the pick-me-up for ordinary South Koreans and has been gaining popularity in foreign countries in recent years.

Chum Churum by another South Korean liquor maker, Lotte Chilsung Beverage Co., was the sixth most popular spirits brand with sales of 25.51 million cases last year, up 2.2 percent from a year earlier.

Meanwhile, sales of Johnnie Walker Scotch whisky increased 2 percent last year from the previous year but fell one place to 12th, according to IWSR.

Jinro becomes world's top spirits brand in 2017 - 1


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