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Soju sales in Southeast Asia hit US$5 mln in H1

All News 10:13 August 05, 2018

SEOUL, Aug. 5 (Yonhap) -- Shipments of soju, a distilled Korean liquor, to Southeast Asian countries rose sharply in the first half of this year thanks to the expansion of the Korean wave in the region, a liquor maker said Sunday.

Overseas sales of soju products made by Hite Jinro Co. in Vietnam, Cambodia, Thailand and other Southeast Asian countries reached US$5 million in the first six months of the year, up 51.5 percent from $3.3 million a year earlier, according to the company.

Hite Jinro, South Korea's No. 1 soju maker, posted $8.8 million in soju exports to the region last year, up from $6 million in 2016 and $4.9 million in 2015.

"In Southeast Asia, young people are interested in Korean drinks and food as the Korean Wave of dramas and movies have been gaining popularity among them," said a representative from Hite Jinro, whose flagship soju brand Chamisul is known for its iconic 360-milliliter green glass bottle. "We expect our soju exports to Southeast Asia to touch $10 million by the end of this year."

Soju sales in Southeast Asia hit US$5 mln in H1 - 1


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