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Shinsegae's supermarket chain to launch 'cashier-less' store

All Headlines 15:54 August 16, 2018

SEOUL, Aug. 16 (Yonhap) -- E-Mart Everyday Inc., retail giant Shinsegae's supermarket chain operator, said Thursday it will open a "cashier-less" store in Seoul this week in its latest effort to secure competitiveness through the use of new technologies.

The 212-square-meter store in Gangnam, southern Seoul, will open Friday after remodeling to allow customers to pay via Shinsegae's mobile payment service SSG Pay without going through a checkout counter, the company said.

There will be a self-checkout counter for those who cannot use the app or do not have mobile devices, and a cashier for the sale of alcohol and cigarettes, which require age verification, according to E-Mart.

The new store will also have electronic labels to replace paper labels to improve the effectiveness and accuracy with which it provides price information, E-Mart said.

The launch of the "smart store" is the latest in a series of efforts made by Shinsegae to make full use of new technologies to improve customers' offline shopping experience.

In May, E-Mart Inc., South Korea's leading discount store chain operator, conducted a three-week test operation of a robot to provide automated concierge service to shoppers at one of its malls in Seoul. In April, it unveiled an autonomous shopping cart for a four-day test run at its warehouse-style supermarket Traders in Hanam, just southeast of the capital city.

This image, provided by E-Mart Inc., shows the E-Mart Everyday store that will open on Aug. 17, 2018, after undergoing remodeling to allow consumers to pay without going through a checkout counter. (Yonhap)

scaaet@yna.co.kr
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