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Hankook Tire signs partnership deal with Italian football club Napoli

All Headlines 17:24 September 14, 2018

SEOUL, Sept. 14 (Yonhap) -- Hankook Tire Manufacturing Co., the world's seventh-largest tiremaker by sales, said Friday that its Italian unit has signed a partnership agreement with popular Italian football club S.S.C. Napoli in the latest move to boost its brand awareness in Europe.

The sponsorship will have a duration of two years and will remain in force until May 2020, Hankook Tire said of the agreement between Hankook Tire Italia and Napoli at the club's athletic facilities in Castel Volturno earlier in the day.

Carlo Citarella, managing director of Hankook Tire Italia, said the sponsorship agreement possesses great strategic importance for Hankook Tire, especially in the south of Italy.

"I'm really proud of this partnership agreement signed with Hankook Tire Italia, the established and innovative tyre manufacturer's brand and marketing philosophy perfectly fits our club," Alessandro Formisano, head of operations, sales & marketing of S.S.C Napoli, said in comments provided by Hankook Tire.

Hankook Tire has been a global sponsor of Real Madrid C.F. since 2016 and is involved in the UEFA Europa League throughout Europe to enhance its global brand image.

The South Korean tiremaker has also recently announced a partnership with AS Monaco. The firm's German subsidiary sponsors Bundesliga club Borussia Dortmund, while the Czech branch sponsors Sparta Prague and the Russian Hankook Tire office sponsors Spartak Moscow.

Last year, Hankook Tire sold 99 million tires produced at its eight plants -- two in South Korea, three in China and one each Hungary, Indonesia and the United States.

This image provided by Hankook Tire Manufacturing Co. shows its corporate logo. (Yonhap)


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