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S. Korean cosmetics brand Cremorlab enters Poland

All Headlines 15:24 November 07, 2018

SEOUL, Nov. 7 (Yonhap) -- SM Life Science Co., a South Korean cosmetics company, said Wednesday its brand Cremorlab has launched its products in Poland in the latest push by South Korean beauty firms to boost their presence in the European market.

Cremorlab is now available at a number of cosmetics distribution channels in Poland, as well as some 600 stores in 13 countries, including France, Russia, the United States and Australia.

The company said it is in talks with Germany's cosmetics retailer Douglas to sell its products at other outlets in western Europe down the road. It is also planning to enter Sweden through a separate beauty select shop later this month.

The move comes as South Korean cosmetics firms are moving to tap deeper into the European market.

According to government data, South Korea's cosmetics trade surplus surpassed the 4 trillion-won mark (US$3.56 billion) for the first time in 2017 on the back of the growing popularity of Korean pop culture abroad.


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