SEOUL, Dec. 5 (Yonhap) -- South Korea's state-run tourism promotion agency said Wednesday it hosted a travel convention in Fukuoka, Japan, earlier this week in an effort to attract more Japanese tourists.
The Korea Tourism Organization (KTO) said it hosted the New Hallyu Festival on Tuesday in Japan, attended by South Korea's eight regional governments and 15 tourism agencies.
Hallyu refers to the boom of Korean pop culture and entertainment that has rolled through Asia and the world for decades. It is considered the main growth engine for the country's tourism industry.
The KTO said the event provided Japanese visitors with information on South Korean culture as well as the latest travel-related information.
The tourism organization added it will promote not only TV drama and K-pop but all aspects of Korean lifestyle including food, cosmetics and fashion in Japan to attract more visitors.
The number of Japanese visitors to South Korea came to 2.39 million over the January-October period in 2018, up 25.5 percent on-year, the KTO said.
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