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LG installs digital signage in Delhi's largest shopping mall

Industry 10:00 December 10, 2018

SEOUL, Dec. 10 (Yonhap) -- LG Electronics Inc. said Monday it has installed a large digital signage at the largest shopping mall in Delhi in the latest move to promote its organic light-emitting diode (OLED) displays.

The new signage, built at Ambience Mall, located in the capital city, utilizes a whopping 63 units of 55-inch OLED display.

Standing 8 meters tall, the signage are installed in a ring so that they can be observed at any angle, the company said.

The displays will show off various advertisements, including those of LG Electronics' premium appliances, the LG Signature.

The tech giant supplied OLED signage at another Ambience Mall, located in Gurgaon, near Delhi, last year.

LG Electronics said its signage products based on OLED displays can be installed in various designs as they can be curved.

It also claims that OLED displays are better in delivering a complete black color as each pixel generates light, whereas LCD TVs use a backlight.

Shown in the photo provided by LG Electronics Inc. on Dec. 10, 2018, are digital signage installed by the company at Ambience Mall in Delhi, India. (Yonhap)

colin@yna.co.kr
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