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Samsung Electronics to expand partnership on AI

All Headlines 10:33 January 09, 2019

LAS VEGAS, Jan. 8 (Yonhap) -- Samsung Electronics Co. will expand partnerships with advanced artificial intelligence (AI) platforms to better support smart gadgets and provide customized services, its CEO said Tuesday.

During the Consumer Electronics Show (CES), the South Korean electronics giant said its voice-activated digital assistant Bixby will be integrated into more of its products, including its 2019 QLED TVs, as well as smart appliances like refrigerators, washers and AI speakers.

Samsung will also open up its smart TV lineup to other voice assistants based on AI, such as Amazon Alexa and Google Assistant, to offer better services.

"People think collaborations with Amazon and Google would weaken the influence of Samsung Bixby, but that's a misunderstanding," Kim Hyun-suk, the co-CEO of Samsung Electronics, said in a press conference held on the sidelines of CES. "No company is good at everything. Although Bixby is a follower in (AI), Samsung has a competitive edge in devices. Google and Amazon also develop products they are good at."

Kim Hyun-suk, the president of the consumer electronics division at Samsung Electronics Co., introduces a new product lineup during a press conference in Las Vegas on Jan. 7, 2018, ahead of the opening of the Consumer Electronics Show. (Yonhap)

Samsung said it will make Bixby a scalable, open platform to integrate its assistant with more gadgets and services, and develop AI robots to change everyday life.

"With Bixby, Samsung's TV and home appliances will provide services customized to consumers' lifestyles," Kim said. "We are developing various types of robots that can ultimately improve the quality of consumers' lives based on AI, IoT and multi-device technology."

The tech company has promised to invest $22 billion in artificial intelligence by 2020 and has already opened seven AI centers across the world.

ejkim@yna.co.kr
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