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Baseball club unveils new uniform, logo under new sponsorship

All Headlines 11:54 January 15, 2019

By Yoo Jee-ho

SEOUL, Jan. 15 (Yonhap) -- South Korean baseball club Kiwoom Heroes on Tuesday unveiled their new uniform and logo for the 2019 season, having signed a new corporate sponsorship deal with local securities firm Kiwoom.

Formerly known as the Nexen Heroes in the Korea Baseball Organization (KBO), the Seoul-based club will now be called the Kiwoom Heroes. The club and the company signed the five-year deal worth 10 billion won (US$9.5 million) in November.

This image provided by the Kiwoom Heroes baseball club on Jan. 15, 2019, shows the new logo for the Korea Baseball Organization team. (Yonhap)

The Heroes maintained their signature colors of burgundy and white. On their emblem, the word "Kiwoom" is written across the image of a baseball.

Star players for the club, including two former regular season MVPs, Park Byung-ho and Seo Geon-chang, trotted out new home and away jerseys, with the only major change being the name of their new sponsor across the chest.

"This is a new beginning for us, and we'll try to reach new heights this year and win a championship," Park said of a franchise still seeking its first title.

The Heroes, who play out of Gocheok Sky Dome in western Seoul, joined the KBO in 2008 in place of the cash-strapped Hyundai Unicorns. They were initially called the Woori Heroes, with the company Woori Tobacco holding the naming rights.

They later reached a new deal with Nexen Tire in 2010 and were renamed the Nexen Heroes.

Members of the Kiwoom Heroes baseball club pose in their new uniforms for the 2019 Korea Baseball Organization season in a ceremony in Seoul on Jan. 15, 2019. From left: Choi Won-tae, Seo Geon-chang, Park Byung-ho, Kim Ha-seong and Lee Jung-hoo. (Yonhap)

jeeho@yna.co.kr
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