SEOUL, Feb. 6 (Yonhap) -- Samsung Electronics Co. and LG Electronics Inc. are showcasing their latest digital signage products at Integrated Systems Europe (ISE) 2019 trade show in Amsterdam, corporate sources said Wednesday.
South Korea's top consumer electronics giants are displaying their latest gadgets at one of the world's largest audio-video and system integration gatherings as they compete in this growing business segment.
Samsung said it is showing off its 82-inch 8K ultra high definition quantum dot light-emitting diode (QLED) signage display, with LG countering with its transparent organic light-emitting diode (OLED) panel that can mimic a window.
At the event that runs from Tuesday through Friday, Samsung said its newest QLED screen does not suffer from so-called burn-in after extended use and comes equipped with artificial intelligence (AI) features. The AI can automatically provide viewers with the best picture quality even if the content does not have 8K resolution.
The world's No. 1 semiconductor and smartphone producer, moreover, said it displayed "The Wall" modular TV for the first time in Europe, while at the same time revealing its multi-link LED HDR system.
With the multi-link system, Samsung claimed its commercial signage screens can render accurate high dynamic range 8K images that can provide a unique clarity of image.
LG, on the other hand, displayed a transparent screen and an open frame OLED signage.
The transparent display can allow people to easily view what is behind the panel, which can offer more options for businesses when it comes to displaying products. The company's open frame display can be bent to create distinct shapes that can be used in a vast array of signages.
In addition, LG showed off a whopping 130-inch signage display and LED film that can easily be attached onto windows.