K-pop band makes appearance at Grammy Awards in Hyundai Palisade SUV
SEOUL, Feb. 11 (Yonhap) -- The K-pop boy band sensation BTS arrived at a red carpet event for the 61st Grammy Awards on Monday riding Hyundai Motor Co.'s flagship Palisade SUV.
BTS, which was named the global brand ambassador for the three-row crossover, attended this year's Grammy Awards in Los Angeles as award presenters, a first for a South Korean group.
The group earlier promoted the Palisade SUV at a car show by starring in a special introduction video, South Korea's No. 1 carmaker said. It added the boy band participated in the "Always Remarkable" global campaign to showcase the vehicle, which was first unveiled at the Los Angeles Auto Show last year.
"BTS arriving at the Grammys in the Palisade helped show off the excellent design and value of the vehicle to music fans all over the world," a Hyundai spokesperson said.
The carmaker plans to introduce the Palisade in the United States in the coming months to boost sales and expand its SUV lineup. The new vehicle will join the all-new Santa Fe SUV, launched in the key North American market last summer.
(END)
-
BTS' J-hope donates 100 mln won for children in Africa
-
(URGENT) N. Korea accuses U.S. of insulting its leader, warns of corresponding actions
-
(Yonhap Feature) From Oscar-winning Youn Yuh-jung to fashion guru Milanonna, the uncommon grandmas that young S. Koreans love
-
From Shakespeare to Ed Sheeran, portraits of British icons on exhibit at national museum
-
Harvard professor accuses Korean-American scholar of 'savage attacks' on his much-criticized comfort women paper
-
BTS' J-hope donates 100 mln won for children in Africa
-
Vaccinated people to be exempted from mandatory self-isolation in S. Korea
-
(LEAD) S. Korea faces looming COVID-19 vaccine shortage
-
(Yonhap Feature) From Oscar-winning Youn Yuh-jung to fashion guru Milanonna, the uncommon grandmas that young S. Koreans love
-
(URGENT) N. Korea accuses U.S. of insulting its leader, warns of corresponding actions
-
Harvard professor accuses Korean-American scholar of 'savage attacks' on his much-criticized comfort women paper
-
Yellow dust covers almost all of S. Korea; fine dust advisory issued for Seoul
-
(LEAD) Delivery workers to go on partial strike over ban on ground-floor parking
-
(2nd LD) Yellow dust covers most of Korea; fine dust warnings issued for over half of country
-
Prosecutors demand 25-year prison term for woman in child abandonment-death case
