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GM to add Traverse, Colorado to S. Korea lineup in Q3

Autos 08:25 March 28, 2019

SEOUL, March 28 (Yonhap) -- GM Korea Co., the South Korean unit of auto giant General Motors, said Thursday that two U.S.-made vehicles will be added to its lineup to boost sales.

GM plans to launch the large Traverse SUV and the midsize Colorado pickup truck in the Korean market in the third quarter, the company said in a statement.

"They will take us into new segments where we have never competed and will reach out to a new group of customers for the brand," GM Korea President and CEO Kaher Kazem said.

GM to add Traverse, Colorado to S. Korea lineup in Q3 - 1

The Traverse is powered by a 3.6-liter V-6 direct injection gasoline engine mated to a nine-speed Hydra-Matic automatic transmission. It puts out a robust 310 horsepower and 36.8 kilogram-force meters of torque based on North American standards, the carmaker said.

The Colorado is equipped with a 3.6-liter V-6 gasoline engine that produces 312 horsepower and 38.2 kilogram-force meters of torque. It comes with an eight-speed Hydra-Matic automatic transmission, it said.

For all of 2018, GM Korea sold 462,871 vehicles, down 12 percent from 524,547 units a year earlier.

To drive up sales, the carmaker plans to introduce 15 vehicles into the local market over the next five years. It launched the U.S.-made Equinox and the upgraded Chevy Spark minicar last year.

GM holds a 77 percent stake in GM Korea, with the state-run Korea Development Bank and SAIC Motor controlling 17 percent and 6 percent, respectively.


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