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Samsung unveils stylish, customizable refrigerators

All News 10:42 June 04, 2019

By Kim Eun-jung

SEOUL, June 4 (Yonhap) -- Samsung Electronics Co. on Tuesday introduced its new refrigerator lineup suitable for different lifestyles and kitchen spaces to satisfy various consumer needs.

Samsung launched eight types of BESPOKE refrigerators with different door designs and colors, which can easily be put together according to personal taste.

Unlike standard products, consumers can pick a four-door refrigerator, a two-door model or put together several one-door units to decorate their kitchens.

Samsung said the refrigerators are 1.8 meters high and less than 70 cm deep to better fit a standard Korean kitchen without a bulging side.

"The latest industry trend is moving toward more personalized tastes and experiences, especially among millennial generation," Kim Hyun-suk, head of the consumer electronics at Samsung, said in a press briefing. "Samsung will play a role of prism to reflect different lifestyles of consumers."

The millennial generation refers to young consumers born between 1980 and 1994, and considered an important shopper segment in the retail industry.

The product price ranges from 1 million won (US$847.7) to 4.84 million won in the domestic market, the firm said.

Samsung Electronics Co. introduces its refrigerator lineup called BESPOKE at a showroom of an electronics store in Seoul on June 4, 2019, in this photo provided by the company. (PHOTO NOT FOR SALE) (Yonhap)


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