SEOUL, Nov. 5 (Yonhap) -- South Korea's biggest music label SM Entertainment has joined hands with a U.S. entertainment giant to support its artists' global activities, the Korean company said Tuesday.
SM Entertainment, home to NCT 127, SuperM and EXO, said it signed a deal with the U.S.-based Creative Artists Agency, or CAA, in Los Angeles on Oct. 17 (U.S. time).
CAA is the biggest sports and entertainment agency in the United States, representing Beyonce, Ariana Grande and Mariah Carey.
Under the partnership, CAA and SM Entertainment will work together on performances, television production and advertising of the latter's artists in the United States.
"We believe that SuperM and NCT 127 will expand further to the global market together with CAA," Lee Soo-man, founder and executive producer of SM Entertainment, was quoted as saying.
Telco-cable TV mergers to reshape S. Korean media market
Roaring K-pop boom reverses fate of declining CDs and other tangible albums
BTS shatters cultural, language barriers with music
Gov't plan on screen regulation draws mixed views in film industry
BTS' global music career up in air as Seoul reviews military exemptions