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(LEAD) Hyundai to launch Lafesta EV in China next year

Autos 10:54 November 22, 2019

(ATTN: MOVES UP photo; ADDS background in last 6 paras)
By Choi Kyong-ae

SEOUL, Nov. 22 (Yonhap) -- Hyundai Motor Co. said Friday it will launch the Lafesta electric vehicle in China next year as it strives to revive sales in the world's biggest auto market.

Hyundai unveiled the Lafesta sedan at the 17th China Guangzhou International Automobile Exhibition that opened Friday and lasts through Dec. 1, along with dozens of other environment-friendly vehicles.

"We expect the Lafest EV will strengthen our environment-friendly car lineup in China and help make a presence in the local electric vehicle market," Cha Seog-ju, executive vice president and chief technology officer of Hyundai Motor Group (China) Ltd., said in a statement.

This image provided by Hyundai Motor shows its Lafesta all-electric vehicle to be launched in China in the first half of 2020. (PHOTO NOT FOR SALE) (Yonhap)

The Lafesta EV is the eco-friendly version of the China-specific sporty sedan Lafesta, released in October last year. The all-electric model will be available in the Chinese market in the first half of 2020, the statement said.

The model equipped with a 56.5 kilowatt-per-hour lithium-ion battery can travel up to 490 kilometers on a single charge. It takes 40 minutes to charge up to 80 percent of the battery at a fast charging station and takes nine and a half hours to fully charge the battery at a slow charger, Hyundai said.

Hyundai applied its "Sensuous Sportiness" design approach to the plug-in hybrid SUV concept. Sensuous Sportiness is defined by the harmony between four fundamental elements in vehicle design -- proportion, architecture, styling and technology.

The maker of the Sonata sedan and the Santa Fe sport utility vehicle also added a sharp, agile and athletic appeal derived from the image of a shark.

In China, Hyundai has been suffering declining sales due to increased competition and lack of new models, though political tensions between Seoul and Beijing caused by the deployment of an advanced U.S. missile defense system, called THAAD, in South Korea in 2017 have since eased.

In the second quarter, the carmakers reorganized their production lines in China to avoid any excessive inventory amid sluggish sales.

Hyundai shut down its No. 1 Beijing plant, one of five in China whose combined capacity reaches 1.65 million vehicles. Kia also halted production at one of its three plants whose capacity is 890,000 units.

The carmakers said they do not expect any meaningful rebound in sales in China for the time being.

From January to September, Hyundai's sales in China fell 21 percent to 443,490 vehicles from 561,152 units a year earlier.


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