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Samsung, LG to unveil TVs with new designs, slim sizes at CES

All News 09:32 January 02, 2020

By Joo Kyung-don

SEOUL, Jan. 2 (Yonhap) -- South Korea's top two electronics giants -- Samsung Electronics Co. and LG Electronics Inc. -- are set to introduce TVs with new form factors at the world's biggest tech expo next week as they continue to up the ante to lead the global TV market, industry sources said Thursday.

Samsung and LG will exhibit their future TV products at the annual four-day Consumer Electronics Show (CES) that kicks off on Tuesday in Las Vegas, Nevada, where more than 4,500 firms from around the globe will showcase their latest achievements in the high-end technology industry.

While they will be busy explaining the upgraded picture quality of their TVs, Samsung and LG will first try to catch people's eyes with TVs with new shapes, sizes and forms at this year's CES.

This file photo taken on Jan. 8, 2019, shows TVs displayed at Samsung Electronics Co.'s exhibition booth at CES 2019 in Las Vegas, Nevada. (Yonhap)

Samsung, currently the world's No. 1 TV manufacturer, is expected to unveil a bezel-less TV at CES 2020.

Although the company has yet to confirm the details, the company reportedly applied a design that physically welds the display and the TV's main body together to eliminate the outer bezel. Its frameless screen is expected to offer a better viewing experience to consumers compared to TVs of the same screen size.

Expectations for Samsung's bezel-less TV have been looming since the company trademarked the term "Zero Bezel" in Europe in October.

Samsung also reportedly plans to introduce an 80-inch class Micro LED TV for home use. Like an organic light-emitting diode (OLED) panel, Micro LED panel has self-illuminating pixels, but it uses inorganic material that minimizes luminance decay concerns.

Samsung debuted a 146-inch modular TV with a Micro LED display, "The Wall," in 2018, but has been working to release a slimmer variant to target consumers who want to put the Micro LED TV in their living rooms.

In this file photo taken on Jan. 8, 2019, Samsung Electronics President Han Jong-hee explains the company's Micro LED screen at CES 2019 in Las Vegas, Nevada. (Yonhap)

LG, meanwhile, is expected to unveil a different model of its rollable TV at CES, which created a huge buzz in the industry last year.

At CES 2019, the company introduced a TV with a 65-inch screen that rises from a box and can be also rolled up inside.

At this year's CES, LG may showcase a rollable TV with a screen that rolls down from the ceiling, which could save more living room space, according to the sources.

The company is also expected to introduce its first 48-inch OLED TV in Las Vegas.

LG, which began the world's first mass production of OLED TVs in 2013, currently sells OLED TVs in four sizes -- 55, 65, 77 and 88-inch versions. The company believes the expansion of its OLED TV lineup with smaller screens will attract more consumers in the market.

This file photo taken on Jan. 8, 2019, shows LG Electronics Inc.'s rollable TV at CES 2019 in Las Vegas, Nevada. (Yonhap)

Samsung and LG will also boost promotion for their 8K TV products at CES 2020 after they earned 8K Ultra HD certification from the U.S. Consumer Technology Association (CTA).

8K refers to the highest-resolution standard for content creation, which offers four times the number of pixels of a 4K UHD screen and 16 times that of a full HD screen. Having so many pixels means a higher image density, which should deliver a clearer, better defined picture.

LG was the first to announce that its 2020 models of 8K OLED and LCD TVs will wear the CTA's 8K UHD logo, while Samsung followed later that its 2020 QLED TVs also earned the certification.

Last year, the two South Korean tech titans clashed over 8K technology, with LG claiming that Samsung's 8K QLED TV doesn't meet the threshold of the International Committee for Display Metrology (ICDM), a trusted international agency for setting TV quality standards.

The CTA's 8K definition is based on ICDM standards, which states that a TV's resolution must have a 50 percent minimum contrast modulation (CM) level along with at least 33 million active pixels.

This image provided by LG Electronics Inc. shows the company's OLED 8K TV. (PHOTO NOT FOR SALE) (Yonhap)


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